Privacy Policy

Last Updated: 25 January 2026

This Privacy Policy explains how LiftUpAyurveda.com (the “Website”) collects, uses, shares, stores, and protects your personal data when you visit our Website, contact us, or place an order.

This policy is intended to align with India’s Digital Personal Data Protection Act, 2023 and related rules/requirements.

1) Who We Are (Data Fiduciary)

Legal Name: AURA GROUP
Address: Shop no 3, Kailash Nagar Road, 141007

Grievance / Privacy Contact:
Email: team@liftupayurveda.com
Business hours: 9 AM to 6 PM, monday through friday.

(You’ll want at least an email here for ads + payment partners + compliance.)

2) What Data We Collect

Depending on how you use the Website, we may collect:

A) Data you provide directly

• Name, phone number, email

• Shipping/billing address

• Order details (items, quantity, order notes)

• Messages you send us (support chats, WhatsApp/email communication, complaints)

B) Data collected automatically (tech + analytics + ads)

• Device info, browser type, IP address (approx), time zone

• Pages visited, clicks, time spent, referring URL

• Cookies / pixels / device identifiers used for analytics and advertising

Google and other partners may use cookies/identifiers for ad delivery and measurement.
Meta (Facebook/Instagram) technologies may also collect information via pixels and similar tools.

C) Payment information

We do not store your full card/UPI details on our servers. Payments are processed by third-party payment gateways who handle sensitive payment data under their own policies.

3) Why We Collect & Use Your Data

We use your personal data for:

• Order processing & fulfilment (confirm orders, dispatch, shipping updates)

• Customer support (queries, complaints, replacement eligibility checks)

• Fraud prevention & security (abuse/chargeback risk checks)

• Website performance (analytics, debugging, improving UX)

• Advertising & marketing (Facebook/Instagram ads, Google ads, remarketing, conversion tracking, audience measurement)

Google Ads policies commonly require disclosure that third-party vendors (including Google) show ads and use cookies/device identifiers for remarketing/ads measurement.

4) Ads, Pixels, Remarketing & Tracking (Important)

We run ads on platforms like Google and Meta (Facebook/Instagram) and may use:

• Google Ads conversion tracking / remarketing

• Meta Pixel / Meta Conversions API (if enabled)

• analytics tools that measure which ads lead to purchases or visits

This may involve using cookies/pixels to:

• show you ads based on past visits,

• measure ad performance,

• reduce irrelevant ads,

• detect fraud/spam clicks.

Opt-out / Controls:
You can control cookies via your browser settings and use ad platform controls (Google Ads Settings / Meta Ad Preferences) to manage personalised advertising.

5) Cookies

We use cookies and similar technologies for:

• basic site functionality,

• analytics,

• advertising and remarketing.

Blocking cookies may impact some features of the Website (like checkout flows or session continuity).

6) When We Share Your Data (Third Parties)

We share your personal data only as needed for business operations, such as with:

• Courier/shipping partners (to deliver orders)

• Payment gateways (to process payments)

• Marketing/analytics partners (Google, Meta, website analytics, attribution tools)

• IT and hosting providers (servers, backups, security tools)

• Legal / compliance when required by law or to protect our rights

Meta’s data processing terms describe its processor role in certain contexts when you use Meta business tools.

7) Legal Basis (Consent + Legitimate Uses)

Where required, we collect and process personal data based on:

• your consent (for example: marketing cookies, certain communications), and/or

• legitimate business purposes (order fulfilment, fraud prevention, customer support), and/or

• legal obligations (tax, accounting, compliance requests).

DPDP requires a clear notice and allows data principals to withdraw consent and exercise rights.

8) Your Rights (India – DPDP)

Subject to applicable law, you may request:

• Access to information about your personal data

• Correction / completion / updating

• Erasure of personal data (where applicable)

• Withdrawal of consent (this may limit our ability to provide some services)

DPDP sets out rights like correction, updating, erasure and consent-related controls.

To exercise rights, email us at team@liftupayurveda.com with your order ID / phone number used for purchase.

9) Data Retention

We retain personal data only as long as necessary for:

• fulfilling orders and support,

• maintaining business records,

• legal/tax compliance,

• preventing fraud and resolving disputes.

When no longer needed, we delete or anonymize data where reasonably possible.

10) Data Security

We use reasonable technical and organisational safeguards to protect personal data (access controls, limited staff access, secure systems, etc.). However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11) Children’s Privacy

Our Website and products are intended for adults. We do not knowingly collect personal data of children. If you believe a child has shared data with us, contact us and we will take reasonable steps to remove it, as required.

12) Cross-Border Transfers

Some of our service providers (analytics/ads/hosting) may process data on servers located outside India. We take reasonable steps to use reputable service providers and safeguards consistent with applicable law.

13) Limitation of Liability (Privacy)

To the maximum extent permitted under Indian law:

• We are not responsible for damages caused by events outside our reasonable control (e.g., internet failures, courier systems, platform outages, third-party breaches).

• Our responsibility is limited to taking reasonable steps to protect data and respond to valid requests/complaints.

• By using the Website, you acknowledge that advertising platforms and third-party services have their own privacy practices and we are not responsible for their independent actions.

14) Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. Continued use of the Website means you accept the updated policy.

15) Contact / Grievance

For privacy questions or complaints, contact:
Email: team@liftupayurveda.com
Address: AURA GROUP, Shop no 3, Kailash Nagar Road, 141007